Wine consumers in China
youngsters in between the ages of 18 and 29 are bold enough to test new products in market. Over 40% of imported wine in China is consumed by this age group and this trend has attracted many wine-producing countries to the growing Chinese market.
people in the age group of 30-45, although, have greater purchasing power, but yet they are super careful about the selection process and conduct enough research online.
wine consumers above 45 years are mostly wine lovers. They consume wine as a symbol of social status and do not worry to spend extra penny on buying a bottle of wine.
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