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In 2021 TopWine China attracted 10.600 trade visitors from the top ten cities Beijing, Tianjin, Shanghai, Xingtai, Shijiazhuang, Langfang, Shenyang, Chengdu, Shenzhen and Baoding.

All high-calibre and prolific wine traders, representing distributors, retailers, importers, wholesalers, supermarkets, high volume caterers, e-commerce platforms, hotels, restaurants and wine bars.

The potential in China is huge. The latest national census shows the country has over 900 million urban residents with high disposable income; there are an estimated 52 million wine drinkers, according to market analyst Wine Intelligence.

As Chinese wine consumption moves away from speculative and prestige drinking and becomes more stable as it is taken up by the burgeoning middle class, the wine market size is expected to expand to US$18bn by 2023, up from US$14.8bn in 2018. China’s vast e-commerce landscape will also have a major role in shaping the future of wine consumption.

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