One of the most successful industries to make its mark in China has certainly been food and beverages, with wine being a particularly successful example. Professionals in the wine industry certainly understand the value of the China market. In fact, the sector as a whole has been growing. The latest report shows that the global wine market will reach US$402.000 million by 2022. Although the market is growing worldwide, Asia, with China being the largest contributor, is growing at a far more rapid rate.
The Chinese industry leaders are not the only group becoming younger and richer. With the high-speed economic development in China, young people (aged from 20 to 30) can now afford and adopt the habit of drinking wine as well. They appreciate different wine categories, grape varieties and country products through international exposure gained in their travels abroad or through messaging received at home. These consumers are eager to find suitable products to satisfy their tastes and international wine producers can gain immense wealth from the rising high-end market.
For further information and space bookings, please contact:
Gerdi Hondebrink or Marleen Jerusalem