Visitor numbers were also up considerably at 7.295 for 2012
compared to 5.396 in 2011, an increase of over 35%, confirming
TopWine China's premier position.
The TopWine China summit, organised by the Vino Vogue magazine, that ran alongside the exhibition on June 4, welcomed 300 delegates in total.
At the close of the show, TopWine China organiser Tony Kenter from Holland said: "During our lead-up promotional campaign at the beginning of this year we could already sense that the interest in our event was growing tremendously. TopWine China has now become a landmark event for the global wine industry to capitalise on the sustained growth and potential of China. As part of our ongoing commitment to stimulate growth of the wine industry in China and ultimately benefit the consumer, we moved the exhibition this year to the China National Convention Center (CNCC) in the heart of Beijing Olympic Green. Similar to the many fine wines on display at TopWine China 2012, CNCC has all the ingredients to ensure another memorable TopWine China in 2013. The Chinese market, while maturing, still has great potential for growth and we believe that TopWine China will continue to play a major role in shaping the business here as reflected in the very constructive feedback from our exhibitors and visitors. Therefore we have already booked all four halls of the Center for next year. And again the dates will be 4 - 6 June, meaning the show will be open in 2013 on Tuesday, Wednesday and Thursday."
Comments from exhibitors included Sandrine Krummenacher, Project Manager Wines & SpiritsofUbifrance, who said: "The success of the French pavilion with around 60 vineyards representing the majority of French wine regions, confirms our confidence in the quality of TopWine China. The tasting sessions in our pavilion were very much appreciated. In total we received over 560 participants confirming the strong interest of the Chinese market for French products. It is for sure that UBI is coming back next year."
Meanwhile Australian CEO/winemaker Richard Buller of Buller wines said: "Top Wine Exhibition 2012 was very well organized and run. The feel and mood was good which makes it conducive to do business. All in all, a most worthwhile exhibition, that will continue to grow and attract interest for those involved in the wine industry and associated industries."
Alberto Alonso, Commercial Counselor, Embassy of Spain, Beijing, said: "The TopWine China organization was very professional and helpful throughout the exhibition, taking care of all the details. Visitors to the exhibition were professionals of the wine sector, so participating in TopWine China gave the companies of the Spanish Pavilion a good opportunity to showcase their products, to enlarge their distribution in the Chinese market and to meet with potential customers."
ViniPortugal Marketing Director, Nuno Vale stated: "Beijing is a very important market for Wines of Portugal. It is of most importance to partner and be present at TopWine China, the reference wine show in Beijing, to maintain Wines of Portugal's dynamism in the Chinese market."
First time exhibitor Dennis Lesmeister, representing Slovenian vineyards, added: "TopWine China is a renowned organisation for the wine and champagne industry and it was the perfect opportunity for me to reach out to the Chinese market. The best thing about TopWine China was the customer interaction on the exhibition floor. My days were filled with meetings."
The two seminar rooms, located in the exhibition area of TopWine China, featured daily tastings and presentations by experts and industry specialists. They learned the mainly Chinese delegates that tasting wines is a straightforward adventure deepening the appreciation for both wines and winemakers. A very special seminar took place on June 6. Over 125 delegates listened to Master Sommelier Darius Allyn from Wineworks Consulting Services, Las Vegas, U.S.A. who talked about how to develop a winning wine list.