TopWine China Newsletter - July 2009
TWC VisualDear reader,

This newsletter is designed to keep you up to date with the latest developments and provide you with useful information to help you make the right decision to attend TopWine China 2010. This newsletter includes information on the latest exhibitors, new developments and what you can do in Beijing.

We hope you find it useful.

TopWine China: exciting new meeting place for dynamic Chinese wine market
A1New place and date for TopWine China. The first truly international dedicated wine exhibition will now take place in the dynamic metropolis of Beijing from June 1-3, 2010.

The show was previously scheduled in Shanghai, June 2009, but due to the worldwide economic downturn it has been decided in the interest of all parties to postpone the show to 2010. TopWine China 2010 rides on the current trend of fast growing wine consumption in China but at the same time focuses on the top segment of the market. The consumption of grape wine is forecasted to increase 70% in the next 3 years. Meaning that the estimated yearly wine consumption in China will reach litres by 2012 or approx. 1 L per person! The show will be held in the prestigious China World Trade Center.


How to enter the Chinese wine market
A1Wine is the sunrise industry in China. The annual increase rate of Chinese wine market is more than 20%, while the world's increase rate is less than 1%. Although the Chinese domestic wine brands take up more than 65% of Chinese wine market, the foreign wines are superior in the brewing technology, quality and even the cost performance.

But, we often hear the foreign vintners complained that the Chinese wine market is so complicated that they can't deal with it. That is the common situation for the foreign vintners who are used to the occident's wine market. Many foreign vintners thought that good wine and low price would means good market. So, they come to China just seek for the imported wine agents who appreciate their wine. Unfortunately, it is difficult for them to find the suitable cooperation partners. Why?


Wine consumption in China is increasing substantially
A2Although the Chinese love beer and white spirits, wine has shown an astonishing growth in popularity.

Especially China's growing middle class is providing a magnet for foreign wine companies. According to the China Alcohol Industry Association China is already the largest wine consumer in Asia.

UBIFRANCE books stand space at TopWine China 2010
A3Under the supervision of the Ministry of Economy, Finance and Industry, UBIFRANCE, the French Agency for international business development is a key force in the public programme for export support.

In connection with the trade departments of the French embassies abroad, UBIFRANCE offers French firms a complete range of products and services to support them in their development on foreign markets. In this respect UBIFRANCE decided to book a minimum of 200 m² of stand space at TopWine China 2010 in Beijing to present the most famous French wine producing companies.

TopWine China 2010 brochure
A4The TopWine China brochure has been printed in five different languages. German, English, French, Spanish and Italian. You can download the language of your choice.

If you wish to receive a printed copy of the brochure, just e-mail your full address data with an indication of the language version. We mail you the brochure as soon as possible.


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In This Issue
TopWine China: exciting new meeting place for dynamic Chinese wine market
How to enter the Chinese wine market
Wine consumption in China is increasing substantially
UBIFRANCE books stand space at TopWine China 2010
TopWine China 2010 brochure

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TopWine China 2010 is being organised by Industrial Promotions International (IPI) from the Netherlands, in partnership with Beijing Partnerworld International Exhibition Co.
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Industrial Promotions International (IPI) | P.O. Box 225 | 7470 AE Goor | Netherlands